So What's New?

We are now offering a Special Incentive Fragrance Program for any new client. Please contact us for more details.

Want to keep up with our latest creations? Email us Cust_Service@MonarchFragrances.com to be added to our "Best of the Best List" which comes out every month!

2011 FRAGRANCE TRENDS

Optimism over the revival of the economy is starting to manifest itself in
new product launches. As the year progresses we will witness a fresh new
outlook in home fragrance.

• New fragrances will often have a dream like quality
• Vitality will reach new heights in fragrance creations
• Classic themes will continue to put consumers in their comfort zone
• The new opulence will translate into themes with rich, complex textures
• The ECO TREND will create a demand for nature inspired themes

FRUIT THEMES:

• Rich, exotic fruit themes feel opulent
• Classic orchard fruit themes keep us in the comfort zone
• Vitality is created with fresh citrus and watery ozone accents
• Red fruits lead the way for fall & holiday creations
• SUGGESTED SUMMER THEME: Orange Ginger Fizz
• SUGGESTED FALL THEME: Caramel Apple
• SUGGESTED WINTER THEME: Red Currant & Raisin

FLORAL THEMES:

• Sophistication is created with complex floral blends
• Musk, patchouli, rich mosses and warm woods add texture
• Aldehydes and ozone add crisp accents
• Bouquets balance with fresh greens for a natural sensation
• Rose enjoys a revival
• SUGGESTED SPRING / SUMMER THEMES:
• Hawaiian Lei, Rose Sachet, Delphinium

FANTASY THEMES:

• A euphoric state is created with brightness and airiness
• Watery fabric inspired scents are updated with complex undertones
• The need for personal space and reflection is addressed with dreamy themes
• Holiday fantasies appeal to our sense of nostalgia, with complex blends of spice, botanicals and wood
• SUGGESTED SUMMER THEME: Dream Maker
• SUGGESTED FALL THEME: Harvest Gold
• SUGGESTED WINTER THEME: Wind Blown Snow

BOTANICAL THEMES:

• The eco trend flourishes, creating a demand for scents with natural sensations
• Mossy undertones add softness while amber & leather create sensuality
• Citrus adds brightness to green blends
• Wood themes go mainstream and work for all seasons
• Crisp top notes reinforce natural appeal
• Fresh accents of ozone & mint add newness to holiday botanical themes
• SUGGESTED SUMMER THEME: Tropical Fern
• SUGGESTED FALL THEME: Spiced Oak
• SUGGESTED WINTER THEME: Frosted Ponderosa Pine

GOURMAND TRENDS:

• Classic gourmand treats get creative new accents to heighten the experience
• Vanilla is reinvented with meringue, whipped cream and frosting themes
• Liquor adds newness to beverage and bakery themes
• Exotic spices give classic bakery themes updated appeal
• Cupcakes are on-trend and appear in endless varieties
• The warm, welcoming characteristics of spice enhance holiday creations
• Gingerbread is the hot theme for fall / winter
• SUGGESTED SUMMER THEME: Lemon Lava Cupcakes
• SUGGESTED FALL THEME: Rum Raisin
• SUGGESTED WINTER THEME: Gingerbread Men